Xiaomi is one of the world’s largest smartphone makers. In fact, according to Canalys, the company passed Apple to come the world’s alternate-largest smartphone maker in Q2 2021, with a request share of 17. Only Samsung remains ahead of Xiaomi, with 19 of the request.
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In addition to its overall request share, Xiaomi holds the Guinness World Record for the most smartphones vended by a company in a 24-hour period. At the company’s periodic “ Mi Fan Fest” event in 2015, it vended2.12 million phones (via CNN) Xiaomi’s fashionability stems from multiple factors, not the least of which is its similarity to Apple. In fact, both its phones (via Ars Technica) and its tablets (via Mashable) have drawn review for being near- duplicates of Apple’s products.
Xiaomi’s similarity to Apple is only half the equation, still. The company manages to deliver Apple-suchlike tackle at a mainly lower price point, leading numerous to wonder how it does it.
Why Xiaomi Phones Are So Cheap
Xiaomi smartphone in hand Nopparat Khokthong/ Shutterstock One of the main reasons Xiaomi phones are so cheap is because the company focuses on volume over high profit perimeters. While Apple’s cost of factors for the iPhone 13 is roughly 36 to 37 of the retail price (via iMore), leaving a hefty profit periphery in the 60 range, Xiaomi’s CEO says his company’s profit periphery per phone is only 8 or 9 (via GizChina).
Another factor that may contribute to Xiaomi’s low prices is the company’s sequestration, or alleged lack thereof. According to a report in Forbes, the web cybersurfer that vessels with Xiaomi bias records all of a stoner’s online browsing exertion, indeed when used in “ incognito” mode. The company also appears to be collecting other device data that can give it casts into the particular lives of its guests Xiaomi is one of the top four smartphone makers in the world by request share, behind Apple, Samsung and Huawei,” writes Forbes’Thomas Brewster. “ Xiaomi’s big sell is cheap bias that have numerous of the same rates as advanced- end smartphones. But for guests, that low cost could come with a hefty price their sequestration.”
Eventually, the case of cheap Xiaomi phones could prove the old axiom that‘you get what you pay for.’